Indonesia’s largest gaming payment gateway UniPin enters into an exclusive partnership with leading homegrown convenience store KK SUPER MART. The exclusive appointment of KK SUPER MART as UniPin’s official retailer will strengthen their presence in the growing mobile gaming sphere in Malaysia.
Malaysia is the third country in the Southeast Asian Gaming Market that UniPin is venturing into. Both entities view the deal timely as it is aligned with the government’s support as outlined in Budget 2019, in which RM 10 million is allocated to further foster the growth of the eSports industry in Malaysia. Currently, the industry itself is worth USD $180.1 billion (The Edge Markets, 2018) and growing.
Named the Start.Play.UniPin launch, the event saw the attendance of notable Malaysian pro gamers, namely Bosskur, Geek Fam, and RRQ Malaysia. The partnership will also include the inaugural launch of local e-sport tournament called, UniPin KK SUPER MART Cup 2019 (UKK Cup) where aspiring Malaysian mobile gamers will be able to compete and show off their skills. The UKK Cup will be held at selected KK Concept Stores from September till October 2019. The winning team of the UKK Cup will automatically be granted the opportunity to compete at South East Asia Cyber Arena (SEACA) 2019, one of the largest gaming tournaments in Southeast Asia organised by UniPin. The tournament will see pro gamers pushing their limits to compete for the overall prize pool of RM 600,000. Held for the second year, the tournament will occupy the entire arena of Balai Kartini, South Jakarta from 8 till 10 November 2019. The tournament will also witness some of the most heated competitions the region has ever seen with popular game genres including Dota 2, Free Fire, PUBG Mobile, and Tekken 7. As part of a launch promotion running from 7-21 September 2019, for every top-up of the UniPin e-wallet at KK SUPER MART, customers will receive an additional 10 per cent credit.